Email Marketing — Explained

Email marketing has become a very useful tool in businesses today. In its most basic term, email marketing is the act of sending a commercial message to a group of people. It is a form of direct marketing that uses email to send commercial messages to customers and an audience in general. It involves the use of email to build trust and loyalty between a merchant and an audience/customer, so as to request for business, more patronage or solicit for funds. Continue reading Email Marketing — Explained